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Andy Crestodina

Co-founder and CMO of Orbit Media

Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency, focused on web development and website optimization for B2B lead generation websites.


Over the past 25 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. These articles reach more than three million marketers each year.

Articles & Resources

9 Sept 2025

Audience research vs. keyword research: which wins for lead generation?

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