- Shelly Peleg
- Aug 26
- 6 min read
Following up on our recent recap of WebLab NYC, we’re here this time to take a look at the results of the Wix Design Team crew who were tasked with a similar assignment. Earlier this year, each of the designers below received one of the features from Wix Studio, and given free rein to imagine a concept website to best showcase the abilities and essence of that feature. As with the NYC program, the results were a brilliant example of imagination and originality as well as a strong display of what happens when tech capabilities meet the creative mind.
Let’s hear it from the designers:
Tell us about your concept
Shifting Senses is a visual story about the impact of climate change on wild animals and their habitats, told from the sky to the ocean.
What was your biggest inspiration?
We’re fascinated by how wild animals perceive the world and how temperature and weather changes affect their interactions with it.
Designers can spread awareness through visual communication, so it’s important to keep the creative community informed.
Share the favorite detail in your website
Gradient as a feature implies transition, which helps to visualize changing temperatures and weather patterns. Animal navigation and heat sensing systems are also naturally visualized by gradients. The colors, the images and animations all work together to tell a story.
One of our favorite snippets, story-wise and visually, is this:
Temperature directly impacts sea turtle reproduction since the sand's warmth determines the sex of hatchlings. Warmer sands result in more females, unbalancing populations. Additionally, with warmer waters, female sea turtles may struggle to detect the cooler regions where they typically lay eggs.
Tell us about your concept
Visual journey uncovering all the reasons we experience creative blocks and how productivity gets disrupted.
What was your biggest inspiration?
The glass effect. The blurred aesthetic of the glass effect instantly evokes the feeling of a mental block, where thoughts and ideas blur together into a foggy, indecipherable mess.
Share the favorite detail in your website
The "how to unblock" section. We wanted to create an image that stood apart from the rest of the geometric visuals—one that emphasized the human element. Intuitively, we crafted a grainy, faceless character that, surprisingly, blended seamlessly with the geometric imagery.
Share a web-design trend you’re fascinated with
All the scroll-triggered animations were amazing! It's so cool how the images come to life without using code.
Tell us about your concept
When I began thinking about the theme of the glass effect, I focused on glass as a material and its inherent characteristics. I thought about the tension between concealment and exposure, and between focus and lack of focus. That line of thought led me to the concept of ADHD — a state often defined by blurriness, distraction, and difficulty concentrating.
This site aims to translate the ADHD experience for others. It takes a closer look at the topic, uncovering its emotional layers. The focus here is on feelings, expressed through physical and visual design — using glass as a medium that distorts, distracts, and challenges concentration and clarity.
What was your biggest inspiration?
My biggest inspiration came from the material itself — glass. As I started exploring its visual and conceptual qualities, I became fascinated by how it can simultaneously reveal and obscure, sharpen and blur. That contrast reminded me of the experience of living with ADHD — constantly shifting between moments of clarity and distraction.
I was inspired by the challenge of turning something internal and often invisible into a visual, interactive experience that others could actually feel.
Share the favorite detail in your website
I love that my website is full of surprises. Whether it’s through scrolling, hovering, or dragging with the mouse — something is always happening. There’s constantly something that catches your attention and distracts you. It’s never just what you expect; there’s always an extra unexpected detail popping up.
Share a web-design trend you’re fascinated with
Tell us about your concept
The core concept of the website revolves around the action of hovering as a way to reveal new information. When we hover digitally, we uncover something previously hidden—be it a color change, content, or motion. I translated this digital interaction into a physical one: the movement of a finger to access new information. This tactile gesture reminded me of reading Braille—where blind individuals "hover" their fingers to receive information in an analog form, much like the digital hover.
This idea inspired the narrative framework of the website, which centers around Tiresias, the blind prophet from Greek mythology. His blindness gave him the unique ability to perceive the soul rather than be influenced by appearances.
Braille became a visual motif throughout the site, integrated both conceptually and aesthetically. Hover interactions not only reveal new layers of meaning and interactivity, but also translate the Braille into English—inviting users to experience the site as a layered, interpretive journey.
What was your biggest inspiration?
My primary inspiration came from Braille—both in its functional role as a tactile writing system and in its visual potential. I was fascinated by the idea of transforming every element, whether image or text, into a pattern composed of Braille, turning language into texture.
Another major source of inspiration was the story of Tiresias, the blind prophet from Greek mythology. His unique journey—how he became blind and the crucial role he played in myth—deeply influenced the conceptual and narrative layers of the project.
Share the favorite detail in your website
One of my favorite details on the website is the depiction of Hera as a peacock—a reference to how she is sometimes portrayed in mythology. The image is designed as a detailed portrait composed entirely of Braille, merging visual storytelling with tactile language in a way that encapsulates the project's core concept.
Share a web-design trend you’re fascinated with
WebGL is one of the new features in Wix Studio that really caught my attention. I believe it has the potential to elevate any design, even the simplest ones, and make a significant difference in the overall user experience.
Tell us about your concept
It is a visual and informative guide about strange-looking extinct insects, inspired by old natural history illustrations and publications.
Our feature has a technical look and feel that is intended to organize information; therefore, it suits the theme of scientific research or an index-like content.
What was your biggest inspiration?
Archival materials - natural history illustrations and publications
Share the favorite detail in your website
We love the small typographic details
Share a web-design trend you’re fascinated with
Low-carbon web design. For its ethical impact of cleaner, faster, more sustainable websites, and because the technical limits often inspire smarter, more interesting visuals.
Tell us about your concept
"A Gallery for the Ages" imagines a future where artificial intelligence curates, distorts, and reinterprets humanity’s artistic legacy. The concept explores what happens when machine logic, pattern recognition, and generative algorithms overwrite cultural memory. Visually, it juxtaposes classical art with AI-induced mutations - glitching, re-framing, and augmenting works from the 15th century to the 20th. The site mimics a gallery, but its curators are artificial, their biases embedded in code. It’s both an homage and a distortion: art history filtered through a synthetic gaze.
What was your biggest inspiration?
My biggest inspiration came from the idea of machine memory versus human legacy. I was fascinated by how AI can process, replicate, or even reinterpret centuries of visual culture but without empathy, context, or authorship. I also drew from the aesthetics of algorithmic errors, AI-generated art, and the strange beauty that emerges when machines “try” to be human.
Share the favorite detail in your website
My favourite detail is the Mona Lisa gallery a conveyor of filtered portraits, where a cultural icon is endlessly reproduced and re-skinned, as if caught in an infinite scroll. It’s both playful and unsettling, turning legacy into disposable content through a lens of algorithmic remix.
Share a web-design trend you’re fascinated with
A trend that catches my attention is the fusion of high fashion minimalism with cyber-industrial UI, like on the P.Y.E Optics site. The use of ASCII-inspired typography, timestamp-like details, and system-style brackets gives the interface a sleek, utilitarian edge. Paired with cinematic horizontal scrolling and refined product photography, it creates a vibe that sits somewhere between fashion catalog and control panel - both cold and curated, luxurious yet coded.
